Creative video editor, social media strategist and Communication & Media Studies graduate (Carleton University). 7+ years of retention-driven content, with top videos above 15 million views.
I run the whole pipeline myself: ideas, trend research, scripts, filming, design, editing and publishing, then use watch-time and retention data to improve every hook and caption.
TikToks, Reels and Meta-ready creative: strong hooks, pacing, captions, talking-head, voiceover and UGC-style edits, motion graphics.
Content calendars, copywriting, trend and competitor research, community engagement, KPI tracking and retention-based revisions.
Generative AI for video and image creation, visuals, thumbnails, prompt-driven design concepts and faster editing workflows.
Scriptwriting, filming, lighting, audio, thumbnails, visual branding, plus photography with Lightroom and Photoshop.
Built a multiplatform media brand with 2.5M+ followers across TikTok, Instagram, Facebook, YouTube and Twitch. Tens of millions of views, many videos above 1M and top videos above 15M.
Carleton University, Ottawa. Digital Media Strategies, Audience Analysis, Creative & Cultural Industries.
2.5M+ followers combined across platforms.
My best long-form videos, thumbnail designs and short-form edits.
Roles that Carleton's Communication & Media Studies graduates move into, and that fit my skills.
Plan, publish and analyze content across platforms.
Run online communication strategy for organizations and government.
Camera, edit and production work in TV and studios.
Campaigns and messaging for brands, NGOs and charities.
Audience, market and user-experience research.
Build my own media brand or content studio.
A one-page summary of my experience, skills and education.
Brand content, video editing, photography, or full social strategy.
themookaa@gmail.comMontreal, QC · +1 (438) 622-3935